Friday, April 19, 2013

Internet site Marketing Strategies: White Hat SEO

SEO, or Search Engine Optimization, is basically a field that attracts both skilled guys and evil guys. One of the main procedures to form your SEO is the use of bback-links. There are literally a number of ways to build links back to the internet site. Some are very effective, some are a little dodgy and a few are extremely bad guy techniques. I wished to talk a little bit about what those unscrupulous guy back-links are, what the "white hat" ones are and also why it makes a difference.

Way back when serps were first getting started via the internet, there were total groups of individuals who tried to discover ways to fool those early serps into listing their websites higher than everyone else. They identified very sneaky approaches of making the google believe they were already very trusted, and filled with fantastic content. When Google came into existence, it was much more advanced than the others, and therefore the bad guys had to become more advanced, as well.

They used web-sites whose only objective was to have back-links on them. These internet pages take a number of categories, and as Google decided they liked a specific kind of internet site such as blogs or forums, the corrupt guys designed those types of sites and filled them with nothing though links back to their internet pages and the internet sites of clients who paid them.

However, Google very fast figured this out and begun ranking those sites very badly and penalizing internet sites that had links on them.

It became a race between Google and also the bad guys. Finally, of course, Google always puzzled out what they were doing then blocked them from doing it. Google's main concern, after all, is producing good search results to its prospects, and when an individual sneaks something in that is not as of great importance, they get cranky.
White hat practices, however, are about getting your links on real web-sites which Google already desires. Web-sites such as Facebook, Amazon and, YouTube (which Google essentially owns!) EzineArticles and Twitter. There are, obviously, many more of them. As you use them, you might create a site within the web pages of great links back to your site.

How? As a simple example, put a video on the YouTube. In your description, situate a link back to your site. Post the video on Facebook. Which may create a link back to the video, which links to your internet site. Embed it in a webpage post. Tweet regarding it. All of those would be indexed by Google then your own mini web pages will grow.

When you work within the set of laws, and assist Google with its main target, giving good, reliable results to clients who use them for their explorations, you will definately stay within Google's good graces as well as get the traffic you want.

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